36 Percent of Smartphone Owners Use Messaging Apps, Says Research

By Ed Lieber Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage. Those are among the more popular types of apps that smartphone owners are using, according to a recent study by Pew Research Center. Specifically, these messaging apps are most popular among young-adult users, the survey says, It notes that nearly half (49 percent) of smartphone owners ages 18 to 29 use these apps. While 41 percent use apps such as Snapchat or Wickr which automatically delete sent messages after a short time. Including adult respondents, the survey says 36 percent of smartphone owners reported using those mobile messaging apps, while 17 percent said they used temporary messaging apps like Snapchat and Wickr. Mobile messaging apps, for the first time, were separated into a different category from cellphone texting in the survey. Results reflect the larger growing trend of mobile use among c
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