Sprint, AT&T Competition Could Mean Lower Fees

By JoAnn McFarland Sprint is using the AT&T acquisition of DirecTV to lure a competitor s customers away. To mark the occasion, Sprint is offering current customers of DirecTV a free year of service. In the release, Kevin Crull, Chief Marketing Officer of Sprint says: “DIRECTV customers love their TV service – but they shouldn t have to settle for AT&T wireless. Why not build the perfect bundle by combining with Sprint wireless? We re winning awards across the country because our network has never been stronger, faster or more reliable, and our customers have never been more satisfied.” This is absolutely in the spirit of competition in the marketplace and could lead to better prices for the customer — including small businesses. It s the spirit that used to be demonstrated in gas station wars, where stations in the same neighborhood competed for the lowest price. This sometimes went to the extreme of the stronger business outlasting the other in selling at less than cost, lea
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