How to Use Email Analytics for Email Intelligence

By William Johnson Do you consider successful email delivery the only job an email marketing tool should perform for you? Are you happy with the macro-level statistics – open Rate, click rate, bounce rate, and unsubscribed rate that any common tool provides you? And is the derived information enough to move your email marketing objectives to the next level? Does your existing email service help you in better campaign monitoring and reduce manual tasks while applying email marketing intelligence? Modern email marketing goes beyond email database management or open rate and click rate analysis. Now, it is more about knowing your audience better and reaching them with precision. Maximizing email engagement and increasing actionable components are the top most priorities of running any email campaign. It s the email derived data reproduced with marketing intelligence and presented in an easily understandable graphical format that maximizes your ROI. An email marketing manager not only n
http://bit.ly/1W6KE98