5 Key Product Enhancements for Marketers from HubSpot Inbound 2015

By Brent Leary This week 14,000 people descended on Boston for HubSpot s annual conference, Inbound Inbound 2015. That s a far cry from the 200 to 300 people attending the very first Inbound in 2008, which I had the pleasure of participating in as a speaker. But this year, attending with my analyst hat on, I was impressed with the quantity and quality of announcements and enhancements HubSpot delivered. Here are five HubSpot product improvements that marketers and any small business wanting to improve its online marketing may find of interest: HubSpot Ads Add-on HubSpot co-founder and CTO Dharmesh Shah said during his keynote that 53 percent of its customers use some form of paid advertising. And, if HubSpot customer trends are in line with the general digital advertising trends, that number is probably on the rise. The new Ads add-on tool gives HubSpot customers the ability to create and manage Google AdWords and LinkedIn Sponsored Updates campaigns. With this new add-on, customers w
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