How Mobile Advertising Differs from All Other Ad Formats

By Annie Pilon Mobile advertising is one of the fastest growing facets of digital marketing. But just as you and your team are likely trying to develop a mobile ad strategy, so are plenty of other competing businesses. Simply coming up with some ads that work on mobile screens isn t quite enough. You have to develop ads that really appeal to your customers. To marketers that have created ads for other mediums, this may sound like a recycled message. But the mobile medium is different than any other. When advertising on television or radio, your message is likely to be seen or heard by multiple people at the same time, in the same room, potentially with other distractions around. When advertising in print or on desktop, there are plenty of other things on the page or screen that can also steal attention away from your ad. Mobile ads are more likely to be the only thing that a person is looking at on that particular screen in that particular moment. It s that moment that you need to cap
http://bit.ly/1i2vL8J