Campaign Furniture Markets Quality on a Budget

By Annie Pilon If you ve ever experienced the headache of assembling your own furniture, particularly from low-budget stores like Ikea, then you understand the frustrations of Brad Sewell. Sewell, a former Apple engineer, moved from California to Boston for business school a few years ago. And he had difficulty finding furniture that fit somewhere between IKEA s inexpensive, do-it-yourself model and the high-end stores that weren t exactly affordable. He explained to Entrepreneur: “I had this taste in quality, but a budget that was like ‘graduated IKEA. There wasn t much between your disposable furniture and the really high-end stuff.” He knew that there had to be a way to make and ship furniture so that it was both high quality and easy to assemble. So, in 2012, he started his own furniture company, Campaign. He even left Harvard Business School to focus on the project. The eCommerce site launched earlier this month, offering chairs, loveseats and sofas made from laser-cut stee
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