Change Your Mindset to Increase Your Odds of Going Viral

By Annie Pilon Having a product, blog post, video or any other aspect of your business go viral can be a huge boost. But unfortunately, there s no way to guarantee, or even plan, for viral success. Joe Braidwood, chief marketing officer of SwiftKey, said during a panel discussion on growth hacking at VentureBeat s 2015 MobileBeat conference: “It s a bit like product-market fit — you know when you hit it, but you don t know you get there til you get there.” In fact, SwiftKey experienced just that a few weeks ago. The smart keyboard for mobile devices ended up on the front page of Reddit. And that appearance resulted in 32,000 comments for the company. Braidwood said of the experience: “That s viral. You can t engineer it. It just happens.” But just because you can t engineer virality doesn t mean that you can t put yourself in the best possible situation for that viral success to happen. At the MobileBeat conference Manish Chandra, founder and chief executive of Poshmark, als
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