Drama at HubSpot as CMO Fired After Book Investigation

By Anita Campbell HubSpot has fired Mike Volpe, its long-time Chief Marketing Officer, for “ethical violations” involving a book about the company. One other executive, Joe Chernov, Vice President of Content, resigned. And the company has sanctioned a third executive, Brian Halligan, Hubspot s Chairman and CEO, for not reporting the employees actions to the Board of Directors in a timely manner. Halligan is also one of the founders of the company — but now that it is publicly traded has to answer to the Board of Directors. The inbound marketing software company s press release says that Volpe was terminated for ethical violations “in connection with attempts to procure a draft manuscript of a book involving the Company.” It s an unusual situation. Companies that provide software to small and midsize businesses rarely have this much public drama. Twitter chatter on the account of Scott Kirsner, a Boston Globe columnist, speculates the book in question is being written by Dan
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