Upcoming Fast Food Restaurant Serves a New Niche

By Annie Pilon When you think of fast food, you likely picture greasy burgers, fries and plenty of other less-than-healthy options. But not everyone who likes the idea of a quick meal is interested in those fattening foods. For those consumers, a new option is in the works in Northern California. Amy s Drive Thru, an offshoot of Amy s Kitchen, will serve healthy fast food and vegetarian-based options. But the company says the food will still be made to order in less than three minutes. This type of business has the potential to do well as a niche business. But the company seems to actually be interested in a more mainstream customer base. Andy Berliner, co-founder and co-CEO of Amy s Kitchen told Fast Company: “We didn t do many taste tests with vegetarians. We were trying to target people who would eat at one of the existing fast food burger places and get it to the place where they would say ‘This is better, I d rather have this than whatever else. And we did that. We consistent
http://bit.ly/1MsD3yn