Don’t Forget About the Value of Sales Presentations

By Annie Pilon When it comes to sales, so much emphasis has been put on new media methods in recent years. You need to know how to reach customers on social media. You need to have a website that makes buying easy for your customers. And you need to have a comprehensive online communication strategy. And while all of those factors are certainly important, they have somewhat taken away from the emphasis on a more traditional form of selling — making in-person presentations. When done correctly, a presentation can make potential clients feel connected with your business, enough to buy from you today and create a long-lasting relationship with you for the future. That s why it s so important for sales people to still place emphasis on presentations. Elisabeth Osmeloski, VP of audience development for SearchMarketingExpo.com and MarTechConf.com, recently spoke to Forbes on the subject. She said: “Lack of preparation is the biggest cause of failure across the board. Not having a clear
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