This Beverage Company Demonstrates a Valuable Sales Lesson

By Annie Pilon No matter what you re trying to sell, one of the first steps in the sales process should always be learning what your customers expect from you. For experienced or ambitious entrepreneurs who think they ve already figured out their whole plan, it may be tempting to skip this step. But the truth is that no one knows exactly how a product or the sales strategy for that product will do when actually released to consumers. One of the tried and true methods for learning about your customers is to actually get out there and sell your products face-to-face early on. This can be a lot of work but the insights and the interaction can be invaluable. That s what Ben Weiss, founder of Bai beverage company, did. While others might have jumped into riskier growth strategies or gone after venture funding, Weiss stuck with the slow but steady path. He wanted to actually learn how to make his company and product better. So he put in the hard work early on to do so. He told Inc: “When
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