Google Says U.S. Adsense Publishers Must Comply with EU Cookie Rules

By Tom Coombe Just because your business is outside the European Union, doesn t mean you can flaunt the new EU cookie rules. At least that s the position Google is taking with regards to its Adsense Publishers. Google has given U.S. Adsense Publishers — and those from any other country outside the European Union — a little under two months to comply with the new EU cookie rules. The new regulations say Adsense users in the United States have until September 30 to follow its “user consent” policy. In a message to publishers on its official Inside AdSense blog, the Google Policy Team says: “This requires that you obtain EU end users consent to the storing and accessing of cookies and other information, and to the data collection, sharing and usage that takes place when you use Google products.” The message continues: “It does not affect any provisions on data ownership in your contract. If your site or app does not have a compliant consent mechanism, you should implement o
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