Would You Wear a Cape to Promote Your Brand?

By Annie Pilon There are plenty of ways to display your branding to customers. In fact, wearable branding is a whole category on its own. But while some entrepreneurs wear or sell simple sweatshirts or hats with their logo or company name, Allyn Reid chose a more unconventional route. The founder of Sherpa Press instead wore a cape to promote her brand. Cheryl Conner explains in a Forbes article after hearing Reid speak at the Secret Knock event in San Diego earlier this year: “We re all familiar with the idea of wearing your brand. Shirts, hats, pens, notebooks, tees and even car wraps declare the affiliation of thousands of entrepreneurs. But Allyn Reid, founder of Sherpa Press publishing (and cofounder of Secret Knock with husband Greg), took her brand to another level in 2014. Committed to the concept of tailoring your own happiness and of showing the courage to be all you can be she made the commitment in 2014 to wear a cape, every day, for an entire year, ensuring that her per
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