Small Business Lessons to Be Learned from Google’s Big Changes

By Ed Lieber Google s recently announced a drastic restructuring that includes the naming of a new corporate parent company, Alphabet. The change offers key lessons for small business owners in running their companies. The key to the search engine behemoth s move has to do with the entrepreneur mindset of its founders, Google CEO Larry Page and co-founder Sergey Brin. But it also involves the need to fashion a buffer to shelter the billion-dollar Google brand. Alphabet Inc. will replace Google Inc. as the publicly traded entity. The company even has a new CEO, former products chief Sundar Pichai (pictured above.) Google will become a wholly owned subsidiary of Alphabet, which also will be the parent company of additional subsidiaries. Basically, Google is the best known brand in a collection of unrelated companies, such as Life Sciences, which works on glucose-sensing contact lenses. Creating Alphabet sets Google apart. Essentially, the founders created a large umbrella company under
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