This Franchisee Found a Creative Way to Survive a Recession

By Annie Pilon Franchise businesses often outline a specific business plan for all of their franchisees. Some entrepreneurs interpret that as having a lack of creative freedom. And so they might shy away from franchise ownership. But there are franchise opportunities out there that allow their franchisees to really put their own stamp on their businesses. It was that creative freedom that gave Dawna Kelly a chance to succeed with her Abrakadoodle franchise in the Detroit area. Abrakadoodle is a business that focuses on teaching art to kids. The business mainly does this through after-school programs paid for by kids parents But because the business was based in the Detroit area, Kelly thought that they might have a hard time finding enough parents who would be able to spend the extra cash for after-school art programs. So instead of focusing solely on after-school programs, Kelly, who runs the business with her husband, Al, decided to go after contracts to teach art at local schools.
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